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Privacy

Blue Bottle Coffee is committed to protecting your privacy. This Policy describes the types of information we may collect from and about you when you visit our website, use our mobile app, or visit a Blue Bottle Café (collectively, our “Services”), and our practices for using, maintaining, protecting and disclosing that information. By using the Services, you agree to the collection, use and disclosure of your information as described in this Policy, and to the Blue Bottle Coffee Terms of Use, which are incorporated by reference.

We may from time to time update this Policy, so we invite you to review it periodically. All changes will go into effect on the date noted below. The new Policy will apply to all current users of our Services and will replace any prior Policies. If we change the Policy in a material way, we will provide appropriate notice to you.

Quick Guide to Contents

What Information We Collect and How We Use It

Use of Cookies and Other Technology; Do Not Track

Accessing, Updating, Deleting and Editing Your Information

Service Providers

Security

Contacting Us

What Information We Collect and How We Use It

Information Collection and Use

We collect information from you when you provide it to us voluntarily and knowingly. You are not required to register or provide information to us, but if you choose not to, you may not be able to use some or all of our Services. Here are some of the ways we may collect information from you, and how we may use that information:

We also may use the information we collect from you to (1) analyze the usage and operations of, and improve, our Services and business, (2) address problems with the Services or our business, and (3) protect the security and integrity of the Services and our business, such as through fraud detection and prevention.

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect (see “Use of Cookies and Other Technology,” below), as well as information collected offline, across other computers or devices you may use, and from third-party sources and our service providers, such as our point-of-sale service provider.

Information Disclosure

We may disclose your information in the following ways:

Use of Cookies and Other Technology; Do Not Track

We and third parties use cookies and other analytics tools to automatically collect information such as:

We collect this information to help us provide a better user experience by, for example, delivering more relevant advertising on the Services and across the Internet and linking data collected across other computers or devices that you may use, and to better understand how you use our Services. For more information about these tools and how we use them, please see our cookie policy. Our system may not recognize Do Not Track requests or headers from some or all browsers.

Accessing, Updating, Deleting and Editing Your Information

After setting up an account with Blue Bottle Coffee, you can access, review, and/or correct the information you provided to us by logging into your account. You may also ask us to assist by emailing us at support@bluebottlecoffee.com.

Your California Privacy Rights

To take advantage of these rights, please contact us at support@bluebottlecoffee.com or (510) 653-3394. We may need to request additional information from you or your authorized representative for verification purposes. We value your privacy and will not discriminate in response to your exercise of your privacy rights.

We also make the following disclosures with respect to personal information (PI):

Categories of PI Collected Sources of PI Purpose of Collection Categories of PI Disclosed Categories of Recipients

Identifiers/contact information

Commercial information

Internet or other electronic network activity information

Geolocation

Visual and audio information

Inferences drawn from the above

Consumers

Analytics tools

Advertising networks

Social networks

See “Information Collection and Use” and “Use of Cookies and Other Technology” sections, above

Identifiers/contact information

Commercial information

Internet or other electronic network activity information

Geolocation

Visual and audio information

Inferences drawn from the above

Advertising networks and providers

Data analytics providers

Social networks

Cloud software and storage providers

Other service providers that help us fulfill or ship orders, process transactions, communicate with and perform customer service for you, detect and prevent fraud, or administer a loyalty or rewards program

Service Providers

We sometimes employ other companies and individuals to perform services for us. For example, we may hire agencies to help administer promotions or rewards programs, to analyze data, to detect and prevent fraud, to process payments, to fulfill orders you place, and to provide customer service. We may share your information with and receive your information from these service providers.

Security

We take your privacy and security seriously. For this reason, we maintain administrative, physical and technical safeguards that are designed to protect your personal information from accidental, unlawful or unauthorized destruction, loss, access, disclosure or use.

Opting Out

If you would rather not receive marketing emails from us, please let us know by contacting us as indicated below, or by clicking the “Unsubscribe” link at the bottom of any marketing email.

Contacting Us

You may ask questions, submit comments and opt out of receiving updates and other mailings from us by contacting us via email at support@bluebottlecoffee.com, via phone at (510) 653-3394 or regular mail at Blue Bottle Coffee, Inc., 476 9th Street, Oakland, CA 94607.


Last modified: July 10, 2020